In November 2022, amidst a world seeking renewed "HOPE," LOVE, and HEALTH, a visionary dream took root in Atlanta – the birthplace of KRU Food Kitchen + Market. This dynamic startup, driven by the mission to infuse every table with the rich flavors of West Africa, introduced the iconic KRU Sauce.

Beyond the delectable spice blend, KRU Sauce became a catalyst for community-building. As co-founders, we embraced four guiding principles: "Consciousness through Business," "Community," "Mindfulness," "Engagement," and "Purpose-driven," recognizing that true growth hinges on active support.

For us, support wasn't merely a passive concept; it manifested as tangible actions propelling dreams and breathing life into our flavorful vision. Our aim was to craft a space embracing diversity, entertainment, and conscious engagement – a place where people willingly revisited to become part of our story.

With the launch of the KRU Food Kitchen + Market e-commerce platform and social sites, the aroma of KRU Sauce permeated local markets and kitchens. Surrounded by a growing community of supporters, these individuals evolved beyond mere customers; they became champions of the KRU Foods mission.

From local patrons and others in various regions proudly showcasing KRU Sauce at their dinner tables and sharing with friends and loved ones, each person has actively contributed to the narrative of support. Today, we extend heartfelt gratitude to all, and to key supporters, including Robert Williams, Richard JB Campbell, Wendell Wilson, Courtney Smith, Niquay W., Jon Barcellos, Samantha Shulman, Wonti Worjroh, CSM, Weddy Worjroh, Ahmad Worjroh, Chad Worjroh, Mario Abril Lamarr Holland, Noelene deMontagnac Moten, Jamyl G. Christ GarYah, Shamarra Goba, MBA Goba, MBA , Michele S. Roberts, Ajawavi J. Ajavon, B.A, MPA Elizabeth Irons, Tiffany Youssef and Vanetta Roy

In light and spirit of the gathering season, we acknowledge that "Support is a verb," and you, among others, have exemplified it through actions, enthusiasm, and a love for healthy flavor. Your collective impact has elevated KRU Foods beyond a brand – it's a vibrant community and a family united by the joy of sharing good food.

As the KRU Foods story continues, it transcends the realm of business, serving as a testament that support is indeed an active force – a verb that transforms dreams into reality, one jar of sauce at a time. We remain forever grateful for the community that embraced our flavorful mission, turning KRU Sauce into more than a condiment but a shared journey of taste, support, and appreciation.

Find KRU Sauce, on Amazon Business, or direct website:  https://lnkd.in/gKt5B9Uj

Stay Conscious,
The KRU