At KRU Food, we are on a mission to inspire consciousness worldwide, and we do this through our four guiding pillars: Vision, Mindfulness, Community, and Conscious Engagement.

Vision: Our purpose is to inspire consciousness for the greater good across the globe. We believe in harnessing the power of conscious business to drive positive change.

Mindfulness: We create and innovate with boundless love for humanity, animals, and the planet. Our passion for mindful practices drives us to have a lasting impact on the world, all while nurturing the environment.

Community: We are deeply committed to uplifting the people in our community. Through the sharing of knowledge, resources, and fair opportunities, we promote growth and advancement, fostering a sense of togetherness.

Conscious Engagement: We facilitate open communication with empathy, nonjudgmental understanding, and the embracing of differences. We believe that it is through this openness that we continue to learn and grow, both as individuals and as a company.

The KRU Food brand is synonymous with consciously creative food and kitchen essentials made from natural resources. We strive to bridge the gap between African markets and the world, creating a platform for global access to the rich, diverse, and authentic flavors of West Africa.

Based in Atlanta, we are a family-owned online store and the creators of Kru pepper sauces, offering an array of all-natural, traditionally inspired West African condiments, along with a thoughtfully curated selection of specialty products. Our mantra is simple: Be Conscious, Be Free, Be KRU!